Advika's [AdvikaLit]

Today's most triggering concern is ' unemployment '- a single word that shakes an entire generation. Besides leaving individuals questioning their very existence it hammers the societal structure inside out - adults struggling to have self worth, households stretched by financial strain, soaring psychological distress, amplifying inequalities and stalling communities where untapped potential awaits the spark of inclusive governance to ignite the change in society.  According to recent data only in India the rate of unemployment has risen above ~4.7% (PLFS data suggests). Number of jobless youths remains shockingly high- almost triple that in urban pockets & specially among graduates- leaving them nearly frozen in their prime era. The global picture is even bleaker. As the ILO 's Employment and Social Trends 2026 report suggests globally youth unemployment is at ~12.4% in 2025, with around 260 millions neither studying nor working. This certainly poses a crucial ques...

  From heartbreaks to glory ,the women in blue created history when they lifted their 1st ever ICC Women's ODI World Cup defeating South Africa on 2nd November, 2025 at D.Y Patil Stadium in Navi Mumbai. The entire nation rejoiced in this much awaited triumph. In a nail -biting final match Indian Women's cricket team etched an unforgettable win bringing a wave of pride to the country. In the gripping finale, Indian Pitch Queens displayed complete mastery under Harmanpreet Kaur's captaincy. After winning the toss, when South Africa elected to bowl first, India posted with a challenging 298/7 immediately turning the pressure on to the chaser. Shafali Verma's blazing 87 off 78 balls laid the foundation which Deepti Sharma anchored with a composed 58 and finally Richa Ghosh's explosive 34 off 24 balls provided the finishing punch sealing a competitive total. At one point South Africa seemed convincing enough in finishing  the chase with their captain Laura Wolvaardt'...

  Introduction: In today’s technology- bound world,  digital marketing    is another evolutionary trend for business management. With the advent of newer technologies it remains an efficient tool for organisations and companies for promoting their products or services before a larger population within a wink of an eye. In layman’s terms digitalisation of marketing refers to the entire process of marketing using digital media. It has surely revolutionized the traditional ways of business marketing irrespective to geographical boundaries, different time zones with high efficiency and growing at a faster pace with each passing day.   Accessibility and Importance of Digital Marketing 21 st  century is no doubt a tech-friendly era. As already    mentioned we are living in a technology bound world where science has blessed us with the boon of Internet. Unlike traditional marketing  digital marketing    vastly rely upon Internet. Internet ...