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DIGITAL MARKETING : MARKETING STRATEGY OF CONTEMPORARY ERA

Introduction: In today’s technology- bound world, digital marketing is another evolutionary trend for business management. With the advent of newer technologies it remains an efficient tool for organisations and companies for promoting their products or services before a larger population within a wink of an eye. In layman’s terms digitalisation of marketing refers to the entire process of marketing using digital media. It has surely revolutionized the traditional ways of business marketing irrespective to geographical boundaries, different time zones with high efficiency and growing at a faster pace with each passing day. Accessibility and Importance of Digital Marketing 21 st century is no doubt a tech-friendly era. As already mentioned we are living in a technology bound world where science has blessed us with the boon of Internet. Unlike traditional marketing digital marketing vastly rely upon Internet. Internet ...

Literary Movements:[PART‐1]

1. Sons of Ben: · Originated in the 17 th Century by a group of poets and playwrights who were influenced by Ben Jonson. · They were known for their classical allusions and wit. · Members of this group : 1. Richard Browne 2. Thomas Nabbe 3. Thomas Killingrew 4. Thomas Randolph 5. Sir William Davenant 6. William Cavendish 7. Jasper Mayne 8. Henry Galthrope 9. Peter Hausted 10. Shakerley Marmion...

The Hungry Tide: Sundarbans’ ecological Symphony of Humans and Nature

Amitavo Ghosh's The Hungry Tide is an intriguing novel that masterfully unveils Sundarbans’ fragile beauty where nature and humanity collide in a delicate often devastating way. Set against the tidal landscape’s shifting currents, the novel juxtaposes the personal quests of Piya, a cetologist studying river dolphins, and Kanai, a translator uncovering his uncle’s revolutionary past, with the region’s ecological and socio-political tensions. Ghosh's lyrical prose captures the archipelago's unbridled essence- where merciless strom furies shatter lives, man-eaters prowl the darkness- while exposing the scars of colonialism. Intertwining myth ,like the folklore of Bon Bibi with stark realities of clim ate change Ghosh redefines our understanding of survival, coexistence, and the cycle of life and loss in the world, making The Hungry Tide a poignant reflection on humans' fractured relationship with nature. Piyali Roy, the protagonist is an American ceto...

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