DIGITAL MARKETING : MARKETING STRATEGY OF CONTEMPORARY ERA

 Introduction:

In today’s technology- bound world, digital marketing  is another evolutionary trend for business management. With the advent of newer technologies it remains an efficient tool for organisations and companies for promoting their products or services before a larger population within a wink of an eye. In layman’s terms digitalisation of marketing refers to the entire process of marketing using digital media. It has surely revolutionized the traditional ways of business marketing irrespective to geographical boundaries, different time zones with high efficiency and growing at a faster pace with each passing day.

 

Accessibility and Importance of Digital Marketing

21^st century is no doubt a tech-friendly era. As already  mentioned we are living in a technology bound world where science has blessed us with the boon of Internet. Unlike traditional marketing digital marketing  vastly rely upon Internet. Internet is the core of this kind of mechanism which makes it more affordable . While advertising for its products any organisation would rather opt for online advertising than the traditional costly and time consuming services like newspapers, pamphlets, television advertising etc. As it is not only cost effective but also with the help of electronic media a vast population cab be captured within a short span of time to reach targeted sales .

·        Besides affordability accessibility is another key feature of digitalisation of marketing. Round the globe Internet is attached to most of the devices making easier access to different sorts of data. As internet is accessible to all beyond class creed and social boundaries a company can easily reach its audiences. On the other side people can also choose and shop conveniently according to  need without taking a step outside .

·        Due to availability of  data companies come to known their consumers well. With the help of available  data and different analytical tools they easily analyze customer’s need and choice which help them to work on the their marketing strategies for gaining more attention and ensuring more return on investment.

·        No matter how big or small a business is it can be profitable with this marketing method equipped with technology. As it gives clear data an organization can find its loophole easily and get success by emending that.

·        Marketing in digitalized manner is definitely a revolutionary idea. Specifically  the pandemic situation  open our eyes and ushered our brains to rethink  over how it works. Dominating the traditional  method it is paving  a new way. And mastering a new concept demands learning and it is no exception. Variety of courses are available for it which not only educates public but also curbs the unemployment to some extent and helps to stabilize the social economy as well.

Different forms of digital marketing:

Marketing via electronic media follows a few channels  to gain desired outcomes. They are:

·        S.E.O : S.E.O or search engine  optimisation is a process where search engines help the advertising of any product or service online. When customers search for a product a search engine shows result of how many companies selling the same product and helps to compare the prices as well.

·        S.E.M : S.E.M or Social engine  marketing is when a company  pays a social engine for advertising. It is a more customised way of advertising .

·        S.M.M : Nowadays Social media  plays a pivotal role in our lives undoubtedly. Using social media for marketing is another great idea. Different social platforms can be optimised for it and gaining consumer attention.

·        Content marketing:  Any forms may it be content is the king everywhere for marketing. The content of the advertisement should be eye catchy and impressive to lure the consumer to buy it.

 

When we should be careful :

The one most notable loophole of digital marketing is data mining as no such strong rules are practiced over data restoring. So it is easier to fall prey to some unwanted fraud. This is why people must be careful while sharing any sensitive data online for shopping or marketing  either.

 

Conclusion :

Boon or curse it depends on how it is optimised but digital marketing is definitely a revolutionary invention and an emerging reality for the future of business world. Moreover during the period of stress of pandemic and post-pandemic condition it showed light to the business community. It showed how businesses  can be controlled with one click. Helped to give stability to the social economy and paved the way for a more Futuristic approach. Using with proper balance and care it will be proved fruitful.

                                            

                                                — Advika's 

Share your thoughts...

Follow for more.

Advika's[AdvikaLit]

Notes on Amitavo Ghosh's " The Hungry Tide "

Literary Movements' Notes